![]() ![]() This wasn’t a brand that existed that we then said, ‘Okay, Travis, will you sponsor it?’ It’s literally co-creating the logo together. In the video he pulls samples off of the rapidly moving conveyor belt and sips each flavor. While Buchanan says that due to Covid-19 protocols much of the process was handled via Zoom, a recent teaser video also shows Travis paying a visit to the Los Angeles factory responsible for making CACTI. “He rolls up his sleeves and get things done, which is something we’re very lucky to have found.”Īhead of the CACTI launch, we spoke with Buchanan about what went into creating the product, working with Travis Scott, and more.īuchanan says that Travis and his team were very hands-on throughout the entire process from taste-testing flavors to finalizing the can design and providing input on the cardboard cut-outs that will be placed in retail stores. Give me a PowerPoint presentation,’” says vice president of marketing for Anheuser-Busch’s Beyond Beer, a segment that oversees non-beer products like Ritas and Hiball Energy, Lana Buchanan. “ has his hands in everything, which is super amazing because sometimes you work with people and they’re very to the side. The most recent example, a movie trailer-esque, 30-second TV spot complete with a surprise Eric Andre cameo that aired during Sunday night’s Grammy Awards to promote the beverage. Like projects before it, Travis and his Cactus Jack team have once again gone beyond just slapping their name and logo next to another one. Of course, we can’t forget about the multitude of Nike collabs and merch drops either. ![]() And today marks the first time that the three flavors of CACTI, lime, pineapple, and strawberry, will be available to the masses.ĬACTI is the latest venture that Scott, who Forbes calls “corporate America’s brand whisperer,” is adding to his laundry list of big name collaborations that have included everything from a virtual performance in Fortnite to his own McDonald’s meal. It is Scott’s new spiked seltzer beverage crafted with the help of American brewing giant Anheuser-Busch. ![]() SALESmanago sets this cookie to store information about visits.This is what Travis Scott shouts during the first verse of his most recent single “Franchise.” The video expands upon the lyric above, showing the rapper in front of a wall of CACTI-branded boxes, wearing clothing adorned with a CACTI logo, as he cracks open a can of CACTI. SALESmanago sets this cookie to keep track of individual sessions on the site, to collect statistical data from multiple visits. SALESmanago sets this cookie to identify a user. SALESmanago sets this cookie to store information about first visit source on website. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Analytical cookies are used to understand how visitors interact with the website. ![]()
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